BLOG ENTERY 6: BRAND IDITENTIFICATION

Like most people my morning breakfast consists of cereal and milk especially on days when I do not get time to cook. I prefer buying Kellogg’s cereal because I have been consuming it ever since I was a child, throughout my schooldays and even today.  I remember my grandmother feeding me cereals when I was four or five years old. And she used to explain the nutritional value and importance of eating healthy. She always made sure I ate nutritious foods. This product is in use in my family for many generations now. Knowing this product was consumed by my grandparent’s generation; I trust and feel safe to consume this product. Also I have seen my parents always buying Kellogg’s cereals.

 When I was a kid, different variety and flavor Kellogg’s cereals were available. I remember eating chocos cereal (chocolate flavor), fruit loops (mixed flavor) and star shaped cereals. Also to attract kids, Kellogg’s use to give free toys with two or three boxes of cereals. And sometimes just to have those toys I use to nag my parents to buy them for me. Health wise it is healthy to consume these products as compared to other processed foods. Cereals are rich in fiber, made out of varieties of grains, rich in iron and proteins. It is low in sodium and no fat contain. It is convenient for those who do not have time to cook, it provides all the nutrition. Thus it is preferred by most people. Kellogg’s is available in most countries and consumed by people all around the world. Kellogg’s was founded in 1906 by Will Keith Kellogg and since then has been serving its customers. It can be seen in most breakfast tables in America. Cereals are a healthy way to start one’s day. My family has been consuming Kellogg’s cereals and I certainly love it.